DIGITAL DIRECTOR, ORGANIC SOCIAL & PAID MEDIA

Job Description

The Director, Organic Social & Paid Digital is first and foremost a people leader who develops, challenges, and gets the best out of a digital team spanning organic social, paid media, and supporting specialists.

They can review an organic outline and make it better, look at a paid campaign and know what to change, and read a performance report and tell a clear story to a client. They bring ideas, facilitate the right conversations across organic, paid, SEO, and account services, and make sure ideas actually get executed with clear ownership every time.

This role reports to the VP, Account Strategy and oversees the full digital team, partnering closely with the Director, SEO & Website Services and Account Services to ensure digital strategy is integrated and every client program is moving in the same direction.

Lead, develop, and hold accountable a digital team spanning organic social, paid media, and supporting specialists across all levels
Set the standard for quality, process, and accountability across the team
Content & Campaign Excellence

Review and elevate organic social outlines, copy, and creative strategy before it reaches the client
Review paid campaign structure, targeting, and copy to ensure it meets the bar before launch
Monitor paid digital campaign performance and hold the team accountable to results
Bring strategic ideas to the table and facilitate productive brainstorming across organic, paid, SEO, and account services
Lead the development of digital roadmaps, translating client needs into strategy and a clear plan of action
Integrate digital strategy with SEO/web 

Show up on client calls for digital performance conversations — reporting, optimization, strategy
Translate data into clear, confident recommendations clients can act on
Support the account services team without replacing them in the client relationship

Oversee workflow, capacity, and delivery across the digital team
The digital team is growing, performing, and operating at a higher level
Clients feel more informed and confident in their digital strategy on every call
Integrated digital strategy across organic, paid, and SEO strengthens every client program

8+ years of experience in digital marketing spanning organic social and paid media, with at least 3 years in a leadership or management role
~ Deep knowledge of organic social strategy, content, and short-form video — can review work and make it better
~ Strong paid media fluency across Meta, Google, TikTok, Pinterest, LinkedIn and others — understands campaign structure, performance, and optimization
~ Analytical mindset with the ability to read performance data across paid and organic platforms — GA4, Looker Studio, Supermetrics and platform-native tools — and translate it into clear recommendations
~ Experience building and maintaining campaign frameworks across a multi-account portfolio
~ Comfortable collaborating across creative, account services, and SEO/web in a fully virtual environment
~ Ability to travel occasionally for client meetings and team gatherings as needed (our team and much of our client base are rooted in the greater Washington, D.Professionalism, empathy, and respect for different perspectives and communication styles

Red Thinking is a collaborative environment where people take ownership of their work and support one another. Directors are expected to lead, mentor, and influence across accounts and teams, stepping in wherever necessary to ensure client success, operational efficiency, and department-wide excellence.
We value people who deliver on their promises, take initiative, and look for opportunities to contribute beyond the basics while maintaining balance, open communication, and a sustainable way of working together.