Marketing Associate III: 26-03096

Job Description

Brand Strategy & Brand Management (advanced), Creative Strategy & Cultural Partnerships (advanced), Brand Health & Market Research Analytics (advanced), Integrated Marketing & Positioning (advanced), Partner/Agency & Project Management (advanced)
Contract Type: W2 Only
This role will support Clients brand transformation, with a focus on building trust with Gen Z and expanding the brand beyond its traditional DIY tax perception. The contractor will lead cultural partnerships, brand health reporting, integrated marketing, and ad hoc brand strategy, translating data into actionable recommendations and driving projects from strategy through execution.
Develop and execute cultural partnerships across podcasts, streaming, music, gaming, and other cultural spaces.
Partner cross-functionally with media, creative, social, design, and brand teams to bring campaigns to market.
Lead brand health reporting, translating qualitative and quantitative research into clear insights and recommendations.
Support TurboTax brand positioning, messaging architecture, brand strategy, naming, and brand architecture.
Support integrated marketing initiatives, including GTM toolkits and messaging responses to market/tax-law changes.
5+ years of Brand Strategy, Creative Strategy, or Brand Management experience.
Strong ability to translate qualitative & quantitative data into actionable strategic insights.
Experience with cultural partnerships, integrated marketing, positioning, or brand campaigns.
Strong independent project ownership, taking initiatives from strategy through execution with minimal oversight.
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