Manager, Global Title Marketing

Job Description

Location : New York, NY, 1515 Broadway

Work Arrangement: Onsite full time

Hours : 9:00 AM to 6:00 PM

Overview

The Manager of Title Marketing is responsible for contributing to the development, execution, analysis, and maintenance of global marketing campaigns for select programs/titles, serving as a key cross-functional contributor across multiple titles. Must be detail oriented, thorough, and willing to learn.

Core Responsibilities

Global Campaign Development & Strategy

• Help develop, with Director guidance, overall global marketing campaign strategy & go-to-market plans from end to end, including development, execution, analysis, and maintenance of marketing campaigns for select programs/titles.
• Act as a Subject-Matter Expert and an IP steward, demonstrating a deep knowledge, expertise, and enthusiasm for your IP.

Campaign Execution

• Manage plan execution for owned campaigns, ensuring campaigns are executed accurately and on time.
• Support collaboration with Media team to build and refine paid consumer media campaigns.
• Ensure all creative assets are approved by stakeholders before delivery, and troubleshoot along the way with production/creative.

Cross Functional Collaboration & Relationship Building

• Partner with key cross functional teams to execute against campaign milestones and support strategic plans.
• Foster strong relationships with stakeholders ensuring alignment and proactively following up on action items and outstanding questions.

Strategic & Effective Communications

• Align key stakeholders with clear and concise written communication, including any essential campaign emails/updates.
• Support team alignment by communicating marketing strategy, plans, activations, etc., including the creation and presentation of marketing documents/decks.

Document & Reporting Maintenance

• Develop and contribute to weekly agendas for assigned titles.
• Support creation and development of key documents.

Data/Research & Analytics

• Embrace a data-driven mindset and use research often to guide and support tactical decision-making.
• Track competitive activity and new marketing opportunities in the industry.

Innovative Thinking & Activation Support

• Demonstrate an ability to think outside-the-box.
• Contribute to the ideation and execution of "big ideas" when needed, helping with SOWs, deliverables, and cross-functional team communication and alignment.

Basic Qualifications

• Bachelor's degree required.
• 4-6 years working in marketing or entertainment.
• A team player mindset.
• Stellar organizational skills with an ability to prioritize and manage workload, working across multiple campaigns at any given time.
• Strong verbal and communication skills with a keen attention to detail.
• A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment.

Additional Qualifications

• Experience in Streaming, driving Original Series marketing a plus.
• Passionate about all things pop culture and entertainment.
• Excellent sense of humor.

Pay Rate

• $51.01 to $56.01 per hour

Requisition ID: PMOUNTJP00001729