Brand Content for Website

Job Description

Job: Founding Social Media Manager Location: Miami, FL (Hybrid, 3 days in-office / 2 days remote)
Compensation: up to $80,000 base salary + equity

Nothing Else is a one-year-old sensitive skincare brand. We’re scaling quickly and hiring for our first full-time employee.

We are seeking a chronically online, solo operator based in Miami, FL to join as employee #1. You will create content and manage our community.

Content Production: Script, shoot, edit, and publish native short-form videos (TikTok, Reels, Shorts) and product photography in our Miami office, handling the entire process from concept to export without relying on outside editors or designers.
Meta Ad Creative R&D: Your content will feed our paid social strategy. Design, film, and iterate on video hooks, problem-agitate-solution angles, and product demos specifically crafted to serve as high-converting creative for our paid Meta ad campaigns.
Account Ownership: Manage 100% of incoming DMs, comments, tagged posts, and brand mentions across every platform. We view DMs not as administrative customer service, but as direct sales, community building, and our #1 source for customer feedback and content ideas.
Brand Ambassador & Creator Seeding: Identify micro-creators and passionate customers, manage product gifting, and run our brand ambassador program to build an ongoing library of raw user-generated content (UGC) for organic social and Meta ads.

Miami-Local Operator: You live in Miami, FL, and want a hybrid workflow where you can collaborate directly, grab physical product, and shoot real-time content on location.
You write, film, cut, add captions, and hit publish without needing a videographer, editor, or graphic designer.
You analyze retention curves, hook rates, and comment sections to figure out why a piece of content converted.
You understand that answering customer questions and objections in the inbox is where brand loyalty and sales are won.

Must be located in the Miami, FL metro area and able to commute to our office in Coconut Grove 3 days per week.
~2+ years running social channels, creating short-form video content, or managing content production for a consumer/DTC brand, agency, or your own creator accounts.
~ Proven portfolio showing self-shot and self-edited short-form video (TikTok / Reels) that demonstrates strong hook writing, clear visual storytelling, and platform-native pacing.
~ Deep familiarity with short-form editing tools (CapCut, Premiere Pro, or native platform editors).
~ Experience or strong familiarity with performance marketing/Meta ad creative principles (Hooks, Angles, UGC, Us vs. How We Work & Trial Period
We are an early-stage startup. To ensure mutual fit, this role begins as a paid 60-day full-time contract trial (at full target salary rate). Upon successfully meeting key creative and operational milestones at Day 60, the role seamlessly transitions into standard full-time employment.

Potential equity + bonus structure after the trial period.