Marketing Performance Analyst

Job Description

Type: Full-time 

In that same email, answer one question: of the five platforms listed above, which one have you never bought on, and how would you get up to speed on it in your first month?

For this application, we want your own words.

Carpe is the fastest-growing deodorant brand in the US. Our team is made up of ~30 incredibly smart people who care about the work, building together in person in downtown Durham, NC. The office is open, with plenty of quiet niches when you need to focus, and the energy is high.

That means solving real problems for consumers and delivering consistent, high-performance products at scale. 

We are hiring a Performance Marketing Analyst to be the execution and quality-control backbone of our paid media program. You will work directly under our Director of Paid Social, supporting media buying across paid social and beyond, including Meta, TikTok, YouTube, Snapchat, and AppLovin.

We run a high volume of creative across many surfaces, and it is critical that every asset is built correctly, launched on time, properly named, and checked before applying any spend to it. You are the person who catches the thing everyone else missed and identifies opportunities for continuous improvement and optimization.

Upload and organize creative assets; confirm every asset meets platform specs and aspect ratios before it goes live
Quality Control & Maintenance
Run pre-launch QA on every campaign: targeting, budgets, bid strategy, placements, landing pages, tracking, creative-to-copy match
Maintain the creative asset library and launch tracker so anyone can find what shipped, when, and where
Keep the operational cadence running: launch checklists, testing calendars, standing hygiene tasks

Pull and format daily and weekly performance reporting; Flag outliers with context, not just numbers — “this ad’s CPM doubled overnight, here is what changed”
Partner with the Creative Team to ensure that new concepts arrive in the right formats and aspect ratios the first time
There are a lot of moving parts and you will work to stay on top of all channels, ensuring nothing slips through.
You love DATA. Math comes naturally to you.
You see things in a large data set that other people miss.
Exposure to attribution or MTA platforms (Northbeam, Triple Whale, or similar)
~ Experience with creative analytics tools 
~ International or multi-market campaign experience
~ In that same email, answer one question: of the five platforms listed above, which one have you never bought on, and how would you get up to speed on it in your first month?

For this application, we want your own words.