Senior Product Manager- Walmart +

Job Description

TrySmartly · Remote (United States) · Full-Time
TrySmartly is building a next-generation consumer lending marketplace for underserved and subprime borrowers. We take in traffic and lead submissions from distribution partners, enrich and evaluate that data, and connect consumers with lenders and financial-services providers through API integrations, intelligent matching and routing, and data-driven decisioning.
We are early-stage, led by our Co-founder that has built and scaled marketplace platforms before, including leadership from Even Financial (now part of MoneyLion / Gen Digital) and Bankrate. In a given week you might review source-level funnel analytics, design an A/B test, write requirements for a lead-post API, work through a data schema with an engineer, and discuss revenue per lead with the commercial team. A continuous experimentation roadmap — A/B tests, cohort and source-level analysis, field-level drop-off — and the discipline to turn findings into shipped changes.

Product strategy for lead monetization: lender eligibility and knockout criteria, offer matching and ranking, routing logic, and traffic allocation.
• The move from primarily rules-based matching toward scored, data-driven routing and ranking, in partnership with Data Science.

Requirements and roadmap for lead-ingestion APIs, buyer and lender integrations, and third-party data connections — payloads, schemas, webhooks, conversion events, attribution, error handling, and monitoring.
• Data and measurement
• The measurement framework for the funnel and the marketplace: volume by source, eligibility and offer rates, click-through, application and approval rates, revenue per lead, and downstream quality.
• 5+ years in product management — fintech, consumer lending, marketplaces, lead generation, performance marketing, adtech, or another data-heavy consumer business.
• Ownership of a funnel, marketplace, or performance product with measurable accountability for conversion, revenue, or unit economics.
• Real fluency with REST APIs, JSON, data schemas, event tracking, and webhooks — enough to write the spec and help debug the integration.
• Strong experimentation and funnel-analysis skills, and the ability to define the KPIs rather than inherit them.
• SQL, or a demonstrated ability to get answers out of large datasets without waiting on someone else.
• Comfort in an early-stage environment with incomplete tooling and shifting priorities.

Consumer lending, personal loans, or credit products.
• Third-party data providers, enrichment services, or identity and verification tools.
• Working with Data Science or ML on predictive models, ranking, or decisioning systems.
• Regulated consumer financial services; product analytics tools such as Amplitude, Mixpanel, Looker, or Tableau.

You will help decide how Smartly ingests leads, enriches data, matches consumers to lenders, presents offers, and measures what happens after the redirect — with direct access to the leadership team and the latitude to act on what the data says.
Bonus: Up to 10% of Annual Base, tied to company financial performance and individual goals

We consider all qualified applicants without regard to any characteristic protected by applicable federal, state, or local law.