Assistant Media Planner

Job Description

GLM Strategies is a media focused boutique agency located in the DC area.

SUMMARY:  Plans and develops advertising media programs; and negotiates and purchases all media types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans and develops advertising/media programs across multiple verticals
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
• Helps to establish media goals, objectives, and strategies for advertising campaigns.
• Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary.
• Will be responsible for updating and maintaining client reporting
• Assist in vendor invoicing across multiple clients
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.

QUALIFICATIONS:

• Bachelor’s degree required.
• 0 – 2 years of Media or Media Planning/Buying experience preferred
• Strong mathematical abilities required in this position.