Brand & Content Strategist/Creative Director

Job Description

Creative Director / Content & Brand Strategist (Music / Fashion / Social Media)

NYC-based artist, model, and content creator is looking for a creative director / brand strategist to help refine and elevate her overall brand presence across music, fashion, and social media.

We’re looking for someone highly creative, trend-aware, and culturally in tune — someone who understands Gen Z internet culture, aesthetics, storytelling, and what makes content feel current, aspirational, and viral.

Responsibilities include:
Helping shape and refine overall brand/image
Brainstorming and pitching content ideas
Staying on top of social media trends and viral formats
Assisting with content planning and execution
Filming content together in NYC (roughly 1x/week or more depending on schedule)
Helping create a cohesive visual identity across platforms
Bringing fresh creative ideas proactively

Most filming/content will likely take place in areas like SoHo, Hudson Yards, West Village, and other aesthetic neighborhoods around NYC.

Ideal candidate:
Strong understanding of TikTok, Instagram Reels, and Gen Z trends/culture
Creative, collaborative, organized, and easy to work with
Has previous work/examples/portfolio to show
NYC-based preferred
Experience working with influencers, artists, models, or personal brands is a huge plus

This is a collaborative long-term role for someone excited about helping build a modern artist brand with a strong vision behind it.

*Only apply if you’re ready to work ASAP and are genuinely great at what you do.