Director, Partner & Consumer Marketing

Job Description

Our client – a fintech company centered around restaurants, is looking for a Fulltime Director, Partner & Consumer Marketing.
Title: Director, Partner & Consumer Marketing (Hybrid)
Type : Salaried, Full-Time
Salary : $170-200K + bonus

The Director of Partner and Consumer Marketing is the powerhouse behind our strategy and marketing for our consumer offers and industry leading consumer loyalty partner network. This role is at the center of corporate strategy, designing how our core product offering is delivered to our consumers – diners at our network of restaurants – as well as working hand in hand with our Partnerships Team to expand and improve our consumer/member network. You will be personally involved in the marketing strategies for our top restaurant customers and partners – the leaders in Travel, Hospitality, Loyalty Apps and Banking.

This is a key leadership role within our Marketing organization, reporting directly to the Chief Marketing & Strategy Officer and working alongside the Senior Director of Restaurant Marketing and the Director of Creative. Structure promotional bundles: Design the architecture of consumer incentives, determining the optimal ratio of base purchasing power to “bonus credits” (e.g., Co-author co-branded promotions: Partner with the restaurant marketing team and directly with our loyalty partners to design exclusive, high-value introductory offers for premium consumer segments.

Financial Guardrails, Margin & Risk Management
Manage promotion profitability: Partner with finance to monitor the financial performance and budget of all offers.
Establish strict guardrails for Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios to prevent margin erosion.
Model how changes to consumer bonus percentages impact weekly credit sales volume and predict downstream impacts on budgets and revenue.

Segment the consumer universe based on past purchase frequency, average spend, restaurant preferences, and other personalized data elements to trigger hyper-targeted offers.
value-add), visual presentation of offers, and offer copy.
Manage the member lifecycle to drive engagement, program automated behavioral triggers that detect weakening engagement and inject custom win-back or rescue offers before a diner becomes in-active.
Comprehensively manage offer performance and spend lift.

Partner with product designers (UI/UX) to ensure consumer offers are intuitively displayed at critical high-intent touchpoints across the consumer lifecycle.
Coordinate push notifications, in-app modals, and SMS messaging templates so that time-sensitive consumer offers reach the user at the optimum time.
Partner with the Restaurant Marketing team and the Partnerships Team to manage custom marketing campaigns and offers for our top tier restaurants and partners; manage regional dynamics to strategically and intentionally allocate marketing and offer spend toward specific restaurants or regions based on demand generation situation.

Partner and Channel Marketing
Partner Marketing Deliverables: Work with the Partnerships Team to create and deliver channel marketing materials for partners throughout the lifecycle. This includes Business Development prospects, current partner business reviews, product marketing to partners for new product features and functionality, and collateral grounded in consumer data and insights. Design, implement and measure custom marketing and offer campaigns for our partner’s dining members.
Provide quantitative as well as qualitative feedback on partner offer campaigns and strategies to the Partnerships Team to arm them for their partner discussions and drive improvements and increased revenue across the partner portfolio.

Exceptional analytical skills and experience managing complex models, testing strategies, budgets, and implementation plans.
Exceptional ability to understand customer needs, position products effectively, and creatively design marketing solutions to meet customer needs
Exceptional ability to bring clarity to complex business situations, to apply frameworks to simplify a message, and to define the appropriate analysis to clearly communicate an outcome.
Bachelor’s degree in business, marketing, or related field
Proven track record of driving sustained revenue growth, scaling cross-functional teams, leading executive-level strategic initiatives and building modern, AI-enabled marketing organizations.
Marketing expert with 7+ years of experience leading consumer growth, lifecycle marketing, brand strategy and GTM execution.