Head of Marketing and Sales Automation

Job Description

About OETC Founded in 1983 by educators for educators, OETC is a nonprofit consortium dedicated to making educational technology more affordable, accessible, and straightforward. Positioned at the intersection of technology and education, we help K–12 schools and higher education institutions navigate complex choices to find practical, budget-conscious solutions.

Our Member Advisors partner directly with school IT leaders and CIOs, serving as trusted advisors who recommend tailored technology solutions, from student devices and classroom audiovisual systems to cybersecurity and web filtering. Backed by strong industry partnerships, we empower educational institutions to make smart investments that deliver lasting impact for students, faculty, and communities.

Targeted Demand Generation& Campaigns
Execute targeted demand generation initiatives to engage key decision-makers across prospective and non-buying accounts.
Design and execute multi-channel campaigns focused on high-growth areas, including auxiliary product lines, cybersecurity solutions, devices, and new OEM hardware & software partnerships.
Develop an integrated marketing calendar aligned with educational procurement and fiscal budget cycles to maximize engagement and conversion.

Sales Enablement & Content Creation
Develop high-impact, brand-agnostic collateral that addresses key buyer pain points and supports consultative sales conversations.
Enhance RFP responses and independently design professional pitch decks, competitive battle cards, and supporting visual assets.
Distill complex technical specifications and vendor details into clear, actionable, and brand-agnostic sales enablement tools.
Lead sales onboarding and continuous messaging training to ensure Member Advisors can effectively leverage new tools and resources.
Track content adoption and measure collateral ROI to continuously optimize sales tools and drive deal velocity.
Establish a structured sales-marketing feedback loop to maintain alignment between campaign strategy and field interactions.

Partner Relationship & Event Management
Help manage key vendor partner relationships, co-marketing requests, training schedules, lead distribution (e.g., HP, Dell), and joint performance reporting.
Oversee event logistics and marketing assets, including event display kits, collateral inventories, and demonstration hardware.

Marketing Operations & RevOps Support
Leverage Salesforce and HubSpot to optimize database accuracy, build segmented target lists, and ensure high campaign deliverability.
Maintain a centralized marketing calendar to provide clear visibility into campaign schedules and outreach timing for the sales team.
Maintain accurate partner records in Salesforce, including state-level contacts, contract margins, and active incentive programs.
High adoption and active utilization of newly launched sales collateral, brand-agnostic buying guides, and category-specific enablement tools by Member Advisors.
Measurable campaign engagement and lead conversion across non-buying and targeted growth accounts through well-timed, education-aligned marketing initiatives.

Development and successful execution of a clear, actionable 90-day enablement plan that brings fresh, innovative ideas to OETC’s marketing strategy.
High adoption and active utilization of newly launched sales collateral, brand-agnostic buying guides, and category-specific enablement tools by Member Advisors.
Active role in driving, qualifying, and onboarding new sales leads across prospective and targeted growth accounts through education-aligned marketing initiatives.
Measurable campaign engagement and lead conversion across non-buying and targeted growth accounts through well-timed, education-aligned marketing initiatives.
Strong, collaborative alignment between marketing, sales teams, and executive leadership.

CRM & Marketing Automation: Hands-on experience with HubSpot for segmentation and automated workflows, combined with Salesforce expertise for sales tracking and pipeline analytics.
Visual & Graphic Design: Proven ability to independently design clean, professional sales collateral, pitch decks, and digital assets using tools like Canva.
Proven track record of cross-functional collaboration to deliver practical, solution-oriented content aligned with business goals.
A proactive go-getter who regularly consults with the sales team to identify enablement needs and independently develops impactful solutions.
Creative Enablement: Demonstrated success in creative sales enablement, translating complex technical information into compelling messaging that empowers the sales team and cuts through market noise.

Medical, Dental & Vision: Fully paid Moda Connexus Platinum 500 medical plan, VSP vision coverage, and a choice between Moda Delta Dental Premier 1500 or Willamette Dental Direct Option 3.
Retirement: OETC contributes 15% of your monthly salary into a SEP IRA managed by Summit Wealth Management (eligibility begins after 90 days of employment).
Holidays: Seven paid holidays observed annually (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day after Thanksgiving, and Christmas Day), plus one floating holiday for Veterans Day or Martin Luther King Jr. Life & Disability: Life, Accidental Death & Dismemberment (AD&D), short-term disability, and long-term disability coverage are fully employer-paid through UNUM.